Google dominates over other search engines. Many use the word "google" as a term for performing a search on the internet. But while Google may not have much competition from other search engines, they do have some real competition from social sites. Here's why Google should be afraid of Twitter and Facebook.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
Advertising used to be limited to having someone clicke on your link, and based upon the offer that was there, they would either buy your product or service, or leave. You could also set up a squeeze page in an attempt to capture their email address to market to them later, but this was also a matter of whether or not they signed up, were simply left after going through your advertisement. With social marketing, the game is changed.
You can place advertisements on Facebook which many people will see. They can also share this advertisement with friends and family, and they can do the same. Therefore, your advertising dollar takes on a whole new level of profitability because of this viral sharing aspect of advertising on social media sites.
Plus, the Google Plus platform is clunky and hard to understand in comparison to how easy Facebook and Twitter are to use. That is why Google will continue to lose its foothold in social media circles, and the other companies will continue to thrive.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
Advertising used to be limited to having someone clicke on your link, and based upon the offer that was there, they would either buy your product or service, or leave. You could also set up a squeeze page in an attempt to capture their email address to market to them later, but this was also a matter of whether or not they signed up, were simply left after going through your advertisement. With social marketing, the game is changed.
You can place advertisements on Facebook which many people will see. They can also share this advertisement with friends and family, and they can do the same. Therefore, your advertising dollar takes on a whole new level of profitability because of this viral sharing aspect of advertising on social media sites.
Plus, the Google Plus platform is clunky and hard to understand in comparison to how easy Facebook and Twitter are to use. That is why Google will continue to lose its foothold in social media circles, and the other companies will continue to thrive.
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