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Saturday, March 22, 2014

New Amazon Marketing Strategies For 2014 - Crossover Marketing

By Dirk Wade


Amazon is one of the largest websites on the Internet, one that is highly respected and trusted by people all over the world. Regardless of the type of product that you are trying to find, Amazon will usually have exactly what you need. Often times, they can ship the product to you within just a few days, making it one of the most reliable sources for merchandise on the web.



If you have ever done keyword research, you know that longtail keywords are the easiest to rank for. This is something that most people understand, especially if they are going after organic traffic opposed to paid traffic. In the same sense, when you are looking for a way to bring more visitors at a lower cost using pay per click advertising, you want to target long tail keywords that may not be as expensive.

The cost of each click has to do with the popularity of the keyword term. If you place an ad, and only a handful of people are searching for that keyword term, you will more than likely not make a lot of sales. However, by targeting hundreds of long tail keywords in your PPC advertising, you can benefit from the sheer volume of visitors because you are targeting so many keywords.

Although there are many different ways that you can get targeted traffic to the website that you have set up with the products that are currently trending, the easiest way is to use Facebook advertising which has a couple different benefits area the first benefit is that you are targeting visitors that are connected to social media.

This technique can also be used if you are targeting products that are related, but it's easiest to create a product in one particular niche, building multiple sites representing the different companies that sell similar products. This technique should help you not only improve your search engine positioning, but sell more products in higher volume, thus allowing you to receive a higher percentage of commission for each sale that you make.




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