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Wednesday, April 16, 2014

Practical Online Business Strategies For 2014 - Evergreen Contextual Ads

By Nathir Sufyan


If you have ever gone to a traditional news site, you have probably seen a variety of advertisements on the sidebar. In the context of the article, there are also ads that pop up, creating a link in a box for people to click referencing something that is related to what the article is about. This is called contextual advertising.



The first step in accomplishing all of this is to identify with your audience and attempt to understand just what they are thinking. What do they really want to know about the subject matter, and how deeply do they want to go to find out more? Do you see the chance for several paths off to related subjects that can be utilized in videos, blog posts, or articles?

The strategies that are going to be used for these new ideas are going to utilize many and varied distribution strategies. So if you think about all of the different ways you can get your message out, you have your website, a blog, a video, social media sites, podcasts, ebooks, Kindle, free online courses, and mobile applications.

The list can be cut down a bit based upon budgets and capabilities and tying everything together into one grand marketing plan. That is exactly what is coming to pass with the more successful marketing ploys by more and more businesses. Advertising and marketing is all about getting the word out in front of as many eyes as possible that live in these areas of interest for your product or service.

By doing this, you should be able to start generating consistent sales by targeting niches that are always going to be in demand, instead of trying to promote offers that most people will not be interested in. Just because the new story is interesting, does not mean that products related to the keywords in the article are going to be profitable for you.




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