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Thursday, June 29, 2017

4 Website Functionality Tips From Long Island SEO Agencies

By Arthur Williams


There are many factors that play into the effectiveness of any Long Island SEO agency. One of the most important, especially as of late, is website functionality. In order to get your site to rank, it has to perform well across the board. However, reaching this goal might be easier said than done. This is why it's important to take the following 4 tips into account, as they will prove useful in the long term.

First and foremost, you must embrace the importance of simplicity. Anyone that works in Long Island SEO will tell you that minimizing the number of pictures and videos on websites is of the utmost importance. What this does, according to reputable names like fishbat.com, is prevent any slowdown. Instead, the sites in question will run smoother, resulting in better experiences for users across the board.

Navigation is another pertinent factor that deserves recognition. Even though a website should be pleasing to the eye, the truth of the matter is that it has to be used with ease as well. Card-style and scrolling websites are some of the best examples, in this respect, as they've proven to be simple yet effective. This is worth keeping in mind if you're having trouble developing your site from a navigational standpoint.

What about social media, which is another critical factor of website functionality? It seems like virtually every company is active on Facebook, Twitter, Instagram and the like. In order for these pages to gain traffic, however, people have to be aware of them. Let's say that a user clicks onto your site and sees a few social media icons in the top right corner. They will be more likely to click on one of these icons, which will result in a substantial boost in traffic.

Lastly, it's important for your website to be updated for the sake of functionality. Even though you may have completed a website, content and all, this doesn't mean that your job is done. After all, website layouts and the like are likely to change, even if the shifts themselves aren't particularly noteworthy. It's important for your platform to move with the times. Otherwise, it runs the risk of losing substantial momentum.




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