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Sunday, November 29, 2015

A Long Island Advertising Agency's Do's & Don'ts Of Youtube

By Arthur Williams


YouTube is undoubtedly the biggest video sharing website on the Internet today. Even if you aren't someone who takes to the online world often, chances are that you have at least heard of the name, if not utilized it for entertainment purposes. It's practically tailor-made for business purposes as well, which I'm sure any Long Island advertising agency can attest to. To better understand how this can be done, though, make note of the following do's and don'ts.

Do focus on being original. If you're going to find success on YouTube - and firms the likes of fishbat can support this - it's in your best interest to be original. A number of reputable firms, fishbat included, can tell you that this website houses some of the most intriguing talents in terms of personality. As a result, you must be able to stand out from them, carving your own niche in the process. When this happens, any Long Island advertising agency can tell you that success will be within reach.

Don't use copyrighted material. If you're running a YouTube channel for business reasons, the content used should be your own. There is royalty free music and the like that you can take advantage of, which other content creators on the site have taken advantage of. Otherwise, if you know that something is owned by another party, refrain from using it in your own work. Failure to abide by this can result in your video being pulled or your account suspended.

Do try to remain engaged. The more time that you spend on YouTube, the more likely it is that you will gain a sizable audience. As a result, it'll be in your best interest to stay engaged with them, answering any questions and responding to pertinent comments. This lets your audience know that you hear what they're saying. What this does, in theory, is ensure that people continue to watch your content, thereby increasing the likelihood of business being done in the future.

Don't post content without a schedule. Most successful YouTube channels seem to work on schedules. They'll either post new videos on a weekly or biweekly basis. In fact, many of them will post multiple videos each week. While you do not necessarily have to follow the latter, you should at least be consistent with what you put out. When you build a regimen, in this sense, the aforementioned audience will have a better idea of when to tune in.




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