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Saturday, October 10, 2015

Facebook's M: Can It Help Internet Marketing Companies?

By Robert Sutter


If you are someone who owns an iPhone, chances are that you have used the services of Siri more than a few times. This has been utilized in order to access a tremendous amount of information, ranging from useful trivia to nearby restaurants and movie theaters. If you'd like to know what Facebook has recently announced, it comes down to one letter: M. The following details, which may be provided by Internet marketing companies, will pique your interest.

For those who to dot know, M is the virtual assistant that is attached to Facebook's Messenger mobile app. Essentially, when you get in touch with this feature, you will be granted help that one might associate with Siri. For example, if you are taking part in holiday shopping and you're curious to know where to best place to find clothing is, M can offer suggestions. This is one of the ways in which the Messenger app can be made worthwhile.

If you think that M is nothing more than several lines of code in a mobile app, you'd be wrong. Even though there is a fair amount of artificial intelligence behind Facebook's take on the virtual assistant idea, Facebook employees are also behind the efforts that this feature is responsible for carrying out. What this means is that there are equal parts technological and human effort to recognize. The eventual success of M is another story to consider entirely.

In time, we will see how well M fares on the digital front. Keep in mind that the names like Siri and Cortana are already proven names on the virtual assistant front, which I'm sure all Internet marketing companies can support. It's easy to see, then, that Facebook is at a clear disadvantage since they are coming into the game relatively late. Nonetheless, the premise behind M is promising, and firms along the lines of fishbat are likely to observe its progress.

Competition is the key factor that goes into the improvement of any company. I am sure that anyone who is familiar with Siri and other virtual assistants can agree, which is why I think that M can have a positive impact in the long run. Facebook is a well-known entity, and it's easy to see that many of its users take advantage of the Messenger app. As a result, I have to believe that M is a promising feature that should not be overlooked.




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