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Thursday, April 23, 2015

Crowdfunding For Women Owned Products And Services

By Alta Alexander


Crowdfunding is a rather new concept. Crowdfunding for women is one way to raise money for a number of different type projects. As such, each and every woman whomever wanted to become an entrepreneur may want to check out these new opportunities. While there are multiple websites associated with the process directed only at supporting women based start-ups, some are better than others.

As the ideology behind the process is fairly new, there is a lot to be learned. As such, both men and women are now providing presentations and workshops related to this new aspect of funding a project. One of the best ways to learn about this new process is to review a number of campaigns and projects. Some of which can be found on websites like Kickstarter, Pine Alley and others which host projects desiring financial support.

Many of these women oriented sites have now seen twice the success as others in the industry. While others have seen success, one of the most successful related to women in business is that of Pine Alley. Most likely because it is one of a kind in its funding, development and deployment of products and services established by and for women but in which men can also provide funding.

While men are allowed to contribute, these sites only accept campaigns established by women. In addition, while men can and often do provide funding, the main focus continues to be in relation supporting other women. Still, as all donations are appreciated the women behind these projects appreciate all the support regardless of gender.

Most often these websites work to make it easy to create, post and run a campaign from start-up through completion. As it is much easier to run a successful campaign if an individual knows what to do, there are generally steps outlined during the registration and set up process. The best of which also offer counseling related questions or issues which may arise during the course of the campaign.

Most are happy to share this information as all such sites tend to benefit financially, especially when users post positive reviews. As such, most tend to offer the best tools, tips and tricks possible to set up a successful plan which will result in the product or service finding its way to market. Although, it is also important that all involved have the necessary knowledge and skill base to set up, manage, develop and distribute information in a way that is clear and concise.

Otherwise, the campaign or project while possibly obtaining funding may hit a roadblock. If this happens, then most often all monies obtained up to that point and time must be returned to each provider. Although, while most sites require this to be the case, there are a few which will allow the monies to stay in escrow while the individual obtains the necessary knowledge to complete a project.

While this type funding is now quite popular with those whom work online, others without online access still have other options. Some of these include applying to shows like Shark Tank, talking with a Small Business Bureau representative or borrowing money from a private investor. Of course, the better presentation, credit and reputation one has upon requesting this type funding, the more likely one will be to obtain the monies needed for the development of a product or service oriented business.




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