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Monday, November 10, 2014

Video & 3 Ways Long Island Advertising Agencies Show Effectiveness

By Robert Sutter


Video, without question, is one of the most compelling types of media out there. Its content can be distributed in a way that makes it easily digestible, which is something that cannot be easily said for other types of media. However, it's important to understand how video can be integrated into marketing efforts, at least those in the digital realm. In fact, here are 3 of the most important ways in which video can be used by the greatest Long Island advertising agencies.

Digital press releases come together as just one type of video content offered by Long Island advertising agencies. For marketing purposes, digital press releases are great because they are able to distribute news in a neutral manner, reporting on the facts only. The usage of a reporter or single entity will help to make these pieces of content that much more engaging. Keep in mind, though, that this is just one of many types of videos supported by firms like fishbat.

If these agencies have the means, animation can be another form of video to stay engaged in. Graphic designers have become more and more skilled in regards to the tools that they use, which is great for those who would like to employ their services. They can bring their graphic-related skills into the field of animation, which means that they can potentially create even more engaging content. Along with strong designs, animation is a potential field to get into for marketing purposes.

Video podcasts are great for marketing purposes but for two specific reasons. Much like digital press releases, podcasts can be used to present news to the masses. However, a distinct perk of video podcasts is their ability to bring one or more different viewpoints to the matter, which allows for tremendous discussion amongst authorities. These podcasts can be done on a weekly basis, which is probably for the best in terms of consistency.

No one can argue with the fact that video has several different platforms to take into consideration. As you can probably imagine, some of them are more engaging than others, depending on the material they'd like to put forth. Regardless, Long Island advertising agencies would be wise to not only make use of video content but highlight it for the future. If this is done, audiences will be build and, as a result, brands will be able to attain greater levels of awareness.




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