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Monday, November 24, 2014

Can Long Island Advertising Agencies Effectively Use Pinterest?

By Rob Sutter


No one can argue with the fact that Pinterest is a unique website in the realm of social media. Given the fact that said website is rooted in the idea of images, more so than anything else, it's easy to see why it is such a unique platform. If you're going to make the most out of Pinterest, it's important to keep in mind that certain processes work better than others. If you were to consult Long Island advertising agencies, maybe these are a few points which will come to mind.

Pins are, in many cases, linked to specific hyperlinks. As a result, they should not lead to unrelated to outright broken pages, which is a point that any and all Long Island advertising agencies will be able to attest to. Focus on how links translate from your hyperlinks to the search engine and ensure that nothing is lost in translation. You can be certain that doing anything otherwise will lead to problems, as firms such as fishbat will be able to tell you.

Those who are driven to utilize Pinterest will have to consider that photo quality is of the utmost importance. I am sure that this goes without saying for many but you'd be surprised by just how easy it is for accounts to fall flat because the right pictures weren't pinned. Make sure that you find visuals which fulfill any all aspects, including - but not limited to - color, sharpness, etc. If a high level of quality is not seen with every single photo, Pinterest efforts will fall flat.

Of course, if you're going to use for Pinterest for marketing purposes, demographics will have to be set in place. For example, maybe you'd like to market toys and games to children; perhaps posts made during the weekend will prove to be for the best. Of course, seeing as how you may attain an audience that lives in various time zones, pins have to be timely as well. With these ideas in mind, using Pinterest for the sake of appealing to demographics should be less of an issue.

Make note of these tips so that you'll be able to focus on Pinterest as a long-term marketing vehicle. No one can argue with the fact that Pinterest remains one of the most unique social media platforms and I believe that it can present various possibilities for companies looking to use it. Of course, in order for success to be seen, certain methods must be set in place. You can be certain that the aforementioned methods are just a few which can yield tremendous results.




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