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Thursday, October 23, 2014

Walmart's Savings Catcher - Latest Killer App Introduced

By Arees Furqan


Walmart has recently launched its new Savings Catcher, a killer app that is perhaps the greatest thing to come to the arena of retail in recent years. The app takes an old-fashioned philosophy and adds a new high tech twist to it. Walmart's best price guarantee is not exactly revolutionary. The "lowest charges, anytime" mantra has been a part of Walmart's basic philosophy since the 60s, and the idea that buyers are price conscious has been with us for as long as money has existed.



The savings catcher app, nonetheless, is revolutionary. This app is provided for iOS and Android, as well as in a desktop form. The app offers buyers a means to make sure that they are deriving the best value for money if they acquire something from Walmart.

This means that Google is able to track not merely users who take advantage of the click-to-call feature of their phone, but likewise those who write the number down and call it manually. Users can assign distinct values to conversions depending on which page the phone number was displayed on. So, a person who calls a general inquiries or customer service number might be worth less (in terms of advertising payments) than a person who called in directly to the sales hotline.

Unfortunately, the method is unable to track real conversions, so there is no manner of realizing whether those callers purchase something before the call is ended, but the metrics are still good and there are other contact center specific apps that offer more detailed logging, so webmasters who want to track more detailed metrics will have the way to do so. Currently, Google is offering the feature in the USA, the UK, Germany, Spain, France and Australia.

These are the only countries that have Google forwarding facilities offered at this time. If the Google forwarding feature rolls out in other countries then it is most likely that the call tracking feature will also be made available in those territories.

Walmart has recently launched its innovative Savings Catcher, a killer app that is maybe the greatest thing to come to the sphere of retail in recent years. The app takes an old-fashioned idea and adds a new high tech twist to it. Walmart's best price guarantee is not exactly revolutionary. The "lowest prices, anytime" mantra has been a part of Walmart's basic philosophy since the 60s, and the idea that buyers are price conscious has been present for as long as money has existed.




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