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Monday, October 27, 2014

Confused About Social Media Marketing? Start Here With This Advice

By Mattie Newkirk


Using social media advertising to find potential customers through the Internet is something that businesses should not ignore. It's easy to start, and once you get established even easier to grow. Take your time as you read the following text. If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

Invite everyone you can think of to your social media site. Now, you don't want to stray so far outside of your niche that things just don't make sense, but you also don't have to stay directly inside of it. The idea here is to simply increase your presence and to pick up followers that will inadvertently help you advertise.

Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.

Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone, or that you are standing in line at the movies. These trivial posts should be reserved for your own personal profile, not your business profile.

When you post on social media sites, make an effort to always display a humble attitude. Customers tend to be put-off by posts that carry an arrogant or conceded tone, regardless of your company size. Don't ever assume that you have more power than your customer base and followers. Your success depends on them.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

To spark feedback and activity in your social media marketing, run polls with interesting questions. Facebook has a good feature for this. Polls often go a little viral within social media, but also serve as good conversation starters with your subscribers and followers. It can also yield treasure troves of statistics you can use to target your demographics better.

This article has provided some dialogue about various ways in which you can reap the benefits of social media for the benefit of your business. If you can apply the advice you have read throughout this article, you can begin to increase your profits by increasing your online presence. If you work hard, you are gaining an audience of millions of prospective customers; and that means more revenue!




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