If you have been watching the news on eBay, you probably have heard that although they had nearly reached their projections for their second quarter earnings, roughly $4.37 billion, they fell short because of algorithm changes made by Google. Apparently, Google decided to penalize eBay because of marketing tactics that it was using, not so much the result of the Google panda algorithm which looks for thin sites or pages that have less than meaningful content.
When it comes to SEO the people at Google change the way they rank pages quite a bit. This is due to the fact that there are those that try to game the system by taking advantage of the rules when they are found out. Generally the rules out there aren't shown to anyone because if they were to be, people would just start taking advantage of them and it would be impossible for Google to rank their pages correctly.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
This is a lesson that everyone should learn in regard to search engine optimization. Google controls the game, and by flirting with tactics and strategies that will definitely be frowned upon, Google doesn't care who they take down. Although eBay has stated publicly that they will use more money for Google advertising, this is probably not true.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
It could be that this is a power-play, one that Google is using to its advantage to make a point in regard to how much power they actually have. It's hard to imagine that eBay listings could be thought of as thin, something that the Google Panda update goes after, get the problem may actually be found in the number of affiliates that are marketing eBay listings on WordPress blogs trying to make commissions.
When it comes to SEO the people at Google change the way they rank pages quite a bit. This is due to the fact that there are those that try to game the system by taking advantage of the rules when they are found out. Generally the rules out there aren't shown to anyone because if they were to be, people would just start taking advantage of them and it would be impossible for Google to rank their pages correctly.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
This is a lesson that everyone should learn in regard to search engine optimization. Google controls the game, and by flirting with tactics and strategies that will definitely be frowned upon, Google doesn't care who they take down. Although eBay has stated publicly that they will use more money for Google advertising, this is probably not true.
They are definitely against paid search, stating that it is literally ineffective when it comes to advertising major brands simply because everyone already knows who they are. This should be a wake-up call, however, for eBay to play smarter game, one that will keep them under the radar, and allow them to benefit from the Google search engine.
It could be that this is a power-play, one that Google is using to its advantage to make a point in regard to how much power they actually have. It's hard to imagine that eBay listings could be thought of as thin, something that the Google Panda update goes after, get the problem may actually be found in the number of affiliates that are marketing eBay listings on WordPress blogs trying to make commissions.
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Sales Automation Engine V2.0 is a news review site that reveals the truths & myths by providing a Sales Automation Engine V2.0 Review.
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