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Friday, January 10, 2014

How To Advertise Your Webinar

By Adam Khan


If you don't know the first thing about webinar marketing, it's really a lot like your regular seminars where someone would make a presentation and then sell products after. Of course, the big difference is that with webinars, the event is done through a webinar hosting service, instead of a hotel.



The best way to promote your webinar is to launch a website or a blog. Use this platform to share useful content on the topic of your webinar. Ask yourself what kind of information your audience would find useful. Writing quality informative content should not be hard if you are an expert in your field.

Anyway, as we said before each paid and free webinars have their own advantages. With free webinars, it's easier to build a list of prospects that you can contact to sell your product or service. People would be more inclined to give you their email address if you promise to give free valuable information at your webinar. Even when they don't attend your webinar, you still have their email addresses and you could send them a recording of your webinar.

On the other hand, the main advantage of paid webinars is that you will get quality leads or a list of people who are more than likely to buy from you. We like to say that if people are willing to pay for information on your webinar, they'd be more than likely to buy your other products and services as well.

Promoting your webinar will help you reach out to a wider audience. You should take the time to plan out your web marketing campaign and develop your blog or site before you start working on your webinar. Do plenty of research about efficient marketing methods so you can develop a campaign adapted to your audience.




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