If your business deals with packed food items, there can be no denying that the taste of your products is of utmost importance. There also is no denying the fact that consumers are particular when it comes to what they eat. However, taste is not the only aspect in the business that you should be considering. Food packaging is definitely a factor in determining the sales for your product. You ought to know that consumers are also looking out for appealing food packages so you should be keen on keeping up with this. To achieve this, read on and check out some tips that might be helpful.
It is vital to make sure that your company logo and the product name are front and center when you design the package. A good logo develops brand identity and once consumers discover one of your products and enjoy it, they will be more likely to choose another food product when they recognize your brand logo on the supermarket shelf. In general, a logo, product name and brief description and picture of the food are all you really need to include. Obviously, you will add information about the volume or weight of the product, but that will not be the focus of the design and should just be included in smaller print at the bottom of the package.
Of course the overall appeal of your food packs come as an important factor too. The case should be that your product is able to stand out on any shelf of any grocery against other products. You see, with several other differently packed products similar to yours out there, yours should be able to compete really well against them. It would help if you take the time to research what works best in general and maybe even bring your prototypes to a store and see how it appears on the shelf of a local grocery.
Other than what has been discussed above, what makes a package completely presented are the bar codes and a list of the food product's ingredient and nutritional information. Do not ever neglect these particulars because they complete the whole package. Several buyers also look into these before buying any product to consume particularly those who are health conscious or those under medical considerations. These are typically listed on the back, of course, and while this isn't the first thing people see when they view your packaging, it still needs to be designed for easy readability.
After you have design packaging and have a finished product, you will need to quickly add expiration dates and batch numbers onto your packages. Now this is something which requires the use of a special type of printer called an id coder or printer. Think about the one that can guarantee a great deal of efficiency, say a VideoJet coder, a Maxima coder or perhaps a Domino coder.
You can cut costs by opting for a refurbished coder instead of purchasing one directly from the manufacturer. An id coder company might offer several excellent used coders for your consideration. In addition, you can find a product id company that sells coder ink at much lower prices than you would ever find from the manufacturer. So if you need Domino ink, Imaje ink or another brand of ink and make-up fluid, consider buying high quality coder inks in generic form from a product id company.
It is vital to make sure that your company logo and the product name are front and center when you design the package. A good logo develops brand identity and once consumers discover one of your products and enjoy it, they will be more likely to choose another food product when they recognize your brand logo on the supermarket shelf. In general, a logo, product name and brief description and picture of the food are all you really need to include. Obviously, you will add information about the volume or weight of the product, but that will not be the focus of the design and should just be included in smaller print at the bottom of the package.
Of course the overall appeal of your food packs come as an important factor too. The case should be that your product is able to stand out on any shelf of any grocery against other products. You see, with several other differently packed products similar to yours out there, yours should be able to compete really well against them. It would help if you take the time to research what works best in general and maybe even bring your prototypes to a store and see how it appears on the shelf of a local grocery.
Other than what has been discussed above, what makes a package completely presented are the bar codes and a list of the food product's ingredient and nutritional information. Do not ever neglect these particulars because they complete the whole package. Several buyers also look into these before buying any product to consume particularly those who are health conscious or those under medical considerations. These are typically listed on the back, of course, and while this isn't the first thing people see when they view your packaging, it still needs to be designed for easy readability.
After you have design packaging and have a finished product, you will need to quickly add expiration dates and batch numbers onto your packages. Now this is something which requires the use of a special type of printer called an id coder or printer. Think about the one that can guarantee a great deal of efficiency, say a VideoJet coder, a Maxima coder or perhaps a Domino coder.
You can cut costs by opting for a refurbished coder instead of purchasing one directly from the manufacturer. An id coder company might offer several excellent used coders for your consideration. In addition, you can find a product id company that sells coder ink at much lower prices than you would ever find from the manufacturer. So if you need Domino ink, Imaje ink or another brand of ink and make-up fluid, consider buying high quality coder inks in generic form from a product id company.
About the Author:
Keren Kipfer loves researching products for industrial manufacturers such as ink jet printers. For more information on parts for a CIJ inkjet printer or to find about Video Jet equipment, please check out the PrintJet website today.
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