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Monday, September 30, 2013

How To Get Better Search Engine Results

By Marcus Ryan


These days if your business is not on the search engines then most likely you are losing money. The world is moving online, businesses with high search engine listings usually get more traffic and sales than businesses that are 100% offline. In this article we are going to provide you with a few tips you can use to increase your rankings.

The first thing we recommend is to check your on-site optimization, keyword and content optimization is important because if it's not correct it could affect your rankings. You should check your meta tags, description and make sure you are targeting the right keywords. The better your on-site optimization is the higher your chances of achieving top Google rankings.

Using the appropriate keywords in the right places is absolutely vital. These keywords should be placed in strategic spots where web crawlers take their data from. Examples of places from where web crawlers gather data are the titles, URLs, image names, and page headers. There are many more but this is where you should concentrate the bulk of your efforts.

One of the things you should be doing to your site, especially if you have a blog is adding content regularly. Search engines love new original content the more the better. If your site gets updated frequently it will get crawl much faster than other sites which is a good sign to increase your rankings.

One factor that could affect your crawling rate is your website's design. If it has a lot of graphics it might slow down crawling rate which could impact the position of your site. But best of all create content for your readers not with the purpose of simply ranking but to provide value.

By now you should have realized, just how important it is to optimize your site to get the best results from the search engines. Knowing how to do so is a key part of running a successful web site. So be sure to use the tips you've learned to raise your search rank.




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