Digital marketing is considered one of the most promising marketing techniques nowadays as it has grown dramatically in the recent years, giving businesses an opportunity to reach even wider prospects. In fact, according to the study conducted by Gartner on U.S. digital marketing spending in 2013, companies will have spent USD 25 million in every USD 1 billion in revenue at the end of 2013.
If you are running a business and if you want to bring your marketing efforts to the next level then you should consider digital marketing as part of your overall marketing techniques. And to give some useful insights, consider the following items I have shared here below:
Website - this is one of the platforms that every business should have; this is a place online where you have full control, which gives you an opportunity to establish a clear, detailed information about your business. Remember, no matter where on the Internet world you find your a prospect, conversions usually happen on a website. So, if you still don't have a business website, better have one as soon as you can.
Mobile devices - it is estimated that the number of smartphone users in the U.S. will reach 207 million in 2017; that means there will be 2/3 of the country's total population browsing the Internet through mobile devices. Thus, there is a good reason why your online marketing effort should go beyond the conventional platform (i.e. desktop computer users). Start it by making your website compatible across various mobile platforms.
SEO and SEM - another important component of digital marketing; this means harnessing the potential of search engines for your marketing campaign and this can be done both through search engine optimization, which is free, and search engine marketing that could include pay-per-click advertising. Again, this campaign should put all device platforms into consideration; i.e. make your campaign compatible not just to desktop computers but to mobile devices as well.
Social media - considered as the new search engines -- a tag that makes sense since a number of social media platforms (e.g. facebook) have search functionality that could deliver results just like a search engine. In addition to that, its rapid growth -- the number of social media users hits a billion mark, by the way -- tells us that there are huge market potentials in the social media arena waiting to be tapped.
Analytics - this is crucial to every digital marketing campaign as this is the way to measure whether your marketing effort has been effective or not. There are a number of tools you can use - in fact you can use freely - that allow to measure important metrics, including conversions and conversion rates, customer geo-location, demographics, etc.
If you are running a business and if you want to bring your marketing efforts to the next level then you should consider digital marketing as part of your overall marketing techniques. And to give some useful insights, consider the following items I have shared here below:
Website - this is one of the platforms that every business should have; this is a place online where you have full control, which gives you an opportunity to establish a clear, detailed information about your business. Remember, no matter where on the Internet world you find your a prospect, conversions usually happen on a website. So, if you still don't have a business website, better have one as soon as you can.
Mobile devices - it is estimated that the number of smartphone users in the U.S. will reach 207 million in 2017; that means there will be 2/3 of the country's total population browsing the Internet through mobile devices. Thus, there is a good reason why your online marketing effort should go beyond the conventional platform (i.e. desktop computer users). Start it by making your website compatible across various mobile platforms.
SEO and SEM - another important component of digital marketing; this means harnessing the potential of search engines for your marketing campaign and this can be done both through search engine optimization, which is free, and search engine marketing that could include pay-per-click advertising. Again, this campaign should put all device platforms into consideration; i.e. make your campaign compatible not just to desktop computers but to mobile devices as well.
Social media - considered as the new search engines -- a tag that makes sense since a number of social media platforms (e.g. facebook) have search functionality that could deliver results just like a search engine. In addition to that, its rapid growth -- the number of social media users hits a billion mark, by the way -- tells us that there are huge market potentials in the social media arena waiting to be tapped.
Analytics - this is crucial to every digital marketing campaign as this is the way to measure whether your marketing effort has been effective or not. There are a number of tools you can use - in fact you can use freely - that allow to measure important metrics, including conversions and conversion rates, customer geo-location, demographics, etc.
About the Author:
Roy Van Rivero is an SEO Analyst by profession with more than 5 years of experience in the industry. He uses his experience in writing a number of topics about Internet marketing, including digital marketing. He works for NetEdge Marketing, LLC - a digital marketing company in San Jose CA.
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