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Sunday, July 28, 2013

Un-Coded Secrets: Tactics For Ameliorating Your Auto News Website Operations

By Abe Smith


It is harder than you think to have a successful car review and news website. You cannot expect traffic just because you have a website. You will need to have knowledge of SEO and online marketing. Use these tips to get started.

Having the car review and news website logo displayed in the top left hand corner of the browser is what many website visitors expect. They also want to be able to click on it and return to the home page. Avoid confusion by keeping this part of the internet custom to make it natural to navigate the site. Confusion is not something that visitors care for, it should be simple in the logo department.

You want your site to be well publicized. Pay for clicks or inclusion on search engines. This will allow people to see your site in the sponsored link section of search engine results when the search for key word phrases that are related to your products or services.

For your site to come up on search engines, you have to link your car review and news website to sites that are relevant to your niche. The more websites that are linked back to yours, the more reliable it will look and that's what search engines base their results on. Also, the amount of traffic can get your rankings up for search engines. One way of encouraging more traffic is to encourage visitors to bookmark your car information site to keep coming back.

A publicly viewed car review and news website is essentially the image that you portray to readers about your company. If your website is unprofessional, imagine what perception the reader will have of your company. Spend some quality time creating a professional-looking car information site and your increased business will prove that it was worth your while.

Your car review and news website should be designed in such a way that as soon as a visitor lands on your page, he should see the information that he is looking for. But if your page contains useless information, the visitor is most likely to veer away from your site to some other site. The products you have to offer should be displayed prominently to the viewer.

For sites that are selling products, it's important to offer as many different payments as possible through a secure and easy-to-use gateway. Many people tend to use credit cards when making purchases online, but that doesn't mean that you shouldn't give them other options like sending a check or money order to your business address. People will also have many questions regarding their purchases so make sure to include information about delivery time, price, return policy, and order tracking in the FAQs section.

Online purchased are tricky because customers are afraid to put their information on a car review and news website. Getting a SSL certificate that encrypts all information is easy to do. Use a service like PayPal for payments so that your customers have no reason not to purchase from your website as their information will be private and encrypted.




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