If you've been on the Internet for any length of time, you've seen more than a few memes as well. Some of the most popular examples include Grumpy Cat and the Dramatic Chipmunk, but there are many recent examples that you might have seen your Facebook friends or Twitter followers share. Did you know, though, that they can be used by businesses as well? Before you get ahead of yourself, here are a few myths that online marketing companies can share. This information may prove useful for your own marketing purposes, too.
"Memes are fairly new." It's fair to say that memes are relatively new, given how recently they've become part of popular culture, but this isn't entirely true. There are many people that believe that they date back to the 70s with comic strips. Others believe they go back even further to the early 20s. Your mileage may vary, depending on what you believe, but companies such as fishbat will tell you that memes are older than most would believe.
"Memes come and go so quickly." It's believed that memes are fleeting, but not all of them follow this rule. In fact, there are many that have not only lasted throughout the years but are still routinely shared online. The sarcastic Willy Wonka meme is a prime example. The mocking SpongeBob image has also remained popular. These are just a few instances of memes that have been able to persevere.
"Memes are meant for fun, not business." Who's to say that they can't be used for both? Depending on the business you run, it's entirely possible to make memes part of your social media strategy. In fact, it's recommended that you do so, provided they're applicable, as these images and videos tend to generate more engagement. As long as they tie back to your offerings, then the memes in question will prove effective.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
"Memes are fairly new." It's fair to say that memes are relatively new, given how recently they've become part of popular culture, but this isn't entirely true. There are many people that believe that they date back to the 70s with comic strips. Others believe they go back even further to the early 20s. Your mileage may vary, depending on what you believe, but companies such as fishbat will tell you that memes are older than most would believe.
"Memes come and go so quickly." It's believed that memes are fleeting, but not all of them follow this rule. In fact, there are many that have not only lasted throughout the years but are still routinely shared online. The sarcastic Willy Wonka meme is a prime example. The mocking SpongeBob image has also remained popular. These are just a few instances of memes that have been able to persevere.
"Memes are meant for fun, not business." Who's to say that they can't be used for both? Depending on the business you run, it's entirely possible to make memes part of your social media strategy. In fact, it's recommended that you do so, provided they're applicable, as these images and videos tend to generate more engagement. As long as they tie back to your offerings, then the memes in question will prove effective.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
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