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Friday, December 28, 2018

3 Useful Long Island SEO Pointers For Ranking In 2019

By Arthur Williams


As 2018 comes to a close, Long Island SEO specialists and agencies will undoubtedly be looking to improve their strategies. After all, algorithms will change, which means that shifts and adjustments will be required as well. You shouldn't let this level of challenge deter you, though, as preparing for 2019 may not be as difficult as it seems. In fact, here are the 4 best SEO tips that you can use heading into the new year.

One of the things to know about SEO, heading into 2019, is that content matters. In fact, companies like fishbat will argue that it's the cornerstone of any top-performing strategy. If you don't provide value, be it in regard to technology, business, food, or any other focus, then your chances of getting found on different search engines will be low. This is why content has not only mattered in the past, but will continue to be an important variable in 2019.

Next, be mindful of your website and how responsive it is. In the past year or so, search engines have given more focus to websites that are mobile-friendly, which makes sense given the fact that most people go online with their mobile devices. They desire smooth user experiences, which means that search engines will rank sites higher if they can be easily accessed from different devices. Simply put, the connection between web design and SEO couldn't be stronger.

Social media can also play a role in SEO, albeit an indirect one. Even though there's no way to tell if social media signals, including likes and shares, have an impact on search engine rankings, they can most certainly help. After all, websites like Facebook and Twitter can be used to distribute content to the masses. Ergo, they will become more aware of brands. This level of awareness can help with searches, which ultimately plays into better SEO.

As you can see, there are many ways that you can excel in SEO heading into 2019. Search engine optimization is important, to say the least, especially as more and more businesses take advantage of it. Today, it's almost a necessity for businesses to be online, as this will help reach more people, whether they intend to buy or not. Without SEO, however, digital marketing efforts can fall flat, so don't let the time and money invested go to waste.




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