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Thursday, October 4, 2018

The Need For A Good Small Business Digital Marketing Agency Connecticut

By Helen Rogers


Digital marketing is a multi-billion industry in the United States of America. In a span of less than two decades, millions of Americans have gone from buying stuff locally to shopping online. Online selling is big time business. That is the reason why there is a high demand for the best small business digital marketing agency Connecticut. A business that is not selling online is missing out a lot. Small and medium-sized enterprises need to sell online. That should also be the case with large enterprises. Marketing is an essential commerce function that should not be ignored at any moment in time.

Some decades ago, businesses could afford to ignore the issue of online selling. After all, many enterprises were not yet online and malls were still popular. However, that is no longer the case. Presently, the major platform for commerce is the World Wide Web. A lot has changed for the better since the internet was invented by a scientist in Great Britain.

To survive in the contemporary world of commerce, an enterprise has to be present online. That is the primary platform for carrying out any meaningful commercial activity in the present day century. The market is online. That is the ultimate reality. It is the plain truth. People from different walks of life usually spend many hours online, every day.

The best digital marketing agency that is based in Connecticut will deal with the issue of internet presence in the best manner possible. It will give a company a unique website. This kind of website will make a brand to stand out of the competition. Uniqueness is an important issue when it comes to the various branding and selling activities.

Every virtual activity related to a brand will point to the website. It will be the center of link building. The website is where a person will post his most important content. If people want to know about a brand, they will visit the website. The functionality of the website matters. It needs to have a high level of functionality.

As a matter of fact, functionality is all about website loading speed. This is an issue that will determine the success of a brand. If the loading speed is low, people will not stay on a website for more than five seconds. That will result to a high bounce rate, which will hurt the reputation of the brand in question.

When people spend more time on an online platform, there will be lower bounce rate. As a result, the search engine ranking will improve. Bounce rate is a SEO ranking factor. The service provider will also deal with other SEO issues as well as providing high quality content. As it is commonly said online, content is king while engagement is queen.

The internet is the best invention of modern day times. There is no contemporary invention that can compare to the internet. The World Wide Web has changed the way many things are done. It has made a number of activities such as shopping and learning to happen from the comfort of home. Because of the internet, marketing has gone digital.




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