With more and more businesses turning to social media for marketing, content has become all the more important. This is one of the reasons why Long Island advertising agencies may recommend recording, posting, and sharing videos on LinkedIn. This professional platform has shown tremendous engagement rates for videos, more so than text posts, so it should come as no surprise that they're becoming more commonplace. Here are the defining attributes of LinkedIn videos to make note of.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Steady - Another quality that LinkedIn videos should possess is steadiness. When you start recording with a specific orientation, either horizontally or vertically, stick with this throughout the video. If you decide to suddenly switch between them, your videos will feel inconsistent, meaning that they'll be less likely to be viewed. The steadier the videos in question are, the better they are expected to perform.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Steady - Another quality that LinkedIn videos should possess is steadiness. When you start recording with a specific orientation, either horizontally or vertically, stick with this throughout the video. If you decide to suddenly switch between them, your videos will feel inconsistent, meaning that they'll be less likely to be viewed. The steadier the videos in question are, the better they are expected to perform.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
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Consult fishbat to discover more about LinkedIn and other social networking websites.
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