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Sunday, December 28, 2014

How Businesses Can Benefit From Responsive Website Design Edmonton

By Stacey Burt


As people switch to using mobile devices, businesses need to make sure that they optimize their sites to be accessed through these mobile phones. A responsive website design Edmonton, Alberta can assist you to meet the new demands in internet access. The number of people accessing the internet through mobile devices is increasing.

People want to conduct their business while on the go. From their smartphones, they can place orders, monitor their delivery, inquire more about your products, as well as do other online activities such as chatting on social media networks. If you do not change your designs to align with these new demands in web designing, you may find that you are not getting some of the traffic.

Travelers want to access their favorite music and videos while travelling. Homeowners want to monitor the security situation in their homes right from their smartphones. There is a huge demand for businesses to ensure they have created websites that can meet both PC as well as mobile viewing of content.

When you access the content of the site from a PC, you will view it clearly on the big screen. Similarly, when you use your mobile device, you will also see the content clearly as it retracts to fit on that small screen. This way, you are allowing your site to be accessed from both platforms- the mobile and the PCs.

In the past, you could lose many audiences because they could not access your site through their mobile phones but today, that is changing as users regardless of what platform they are using to surf the internet, they can access your website easily and in any screen big or small. One big advantage of using responsive designs is that you are able to convert the audiences or leads that come from mobile devices. This is a traffic that has been lost in the previous times because sites where not optimized.

However, with your new design, you can now be able to tap the clientele base whether coming from PC or mobile devices. There are also tools, which you can use to discover the behavior and interaction of mobile users when they land on your website. The way in which they behave when they get to shopping carts, visit a specific page, or land on your home page.

Such behavior can allow you make adjustments on your marketing strategies so that you increase the conversion rates. Businesses that want to stay ahead of competition are taking advantage of this new trend in their designs. If more users are expected to switch to mobile device use, it means that within a few years, much of the traffic will be coming from these devices.

The earlier you make the changes, the better since you are preparing for that change in internet surfing. Since you have only one site that works on those platforms, you also implement one SEO campaign. It will cut back on cost as well as make it convenient to handle your marketing campaigns.




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