Your logo is something that should get the attention of a potential customer. It is something they should see and know that this is your business. Once you have the right design you need to be sure enough people will see it. One way of doing that is by having a print company make logo coasters with your design on them.
You may wonder why you would want to spend money on coasters. You probably already have business cards and flyers. Indeed a lot of people reading this will have distributed a lot of cards and flyers at a number of networking events and wondered if they would get a return on their investment.
While business cards allow people to have access to your contact details and flyers are a good way to inform people of your services and upcoming events they are just part of a marketing strategy. There are other options available to you and you need to consider what will work for you.
What tends to work is something you can give away that is inexpensive but also practical. Coasters are ideal for this. They ensure that the sofa does not get stained and they often get moved around the house a lot so that people can ensure surfaces stay clean and they can relax and enjoy their drink.
However there is also the benefit that this is an advert that is in the house almost constantly. For example you may be a plumber. Generally a plumber is called out if there is an emergency. Often in an emergency people do not tend to think rationally and will reach out for the nearest option.
Another reason is because coasters are practical. A bag of promotional candy will look great but once it is empty that bag of candy is getting thrown away. A coaster will be used regularly and will remain in the home for a much longer period of time. Every time people look at it they will be looking at your company!
In order to take full advantage of this you need the best looking product. Before going to a print company check to ensure you have high resolution images of your logo. If not some companies can do redesigns for you. It may be additional investment but a better image can make all the difference in the long term. It is also important before ordering to check a sample before making a big order because a lot of the time companies will not give refunds on errors that are your fault.
You can find numerous print and design companies online. Some will be available near you whereas others will be based purely online. Both have advantages and disadvantages. Local designers will offer more personal service while online companies will tend to be quicker and more convenient. Whatever you decide remember to look for feedback and compare the options available to you. Remember value for money means getting the best price for quality. Make sure they use good quality materials, that the design looks right as well as the best deal in terms of price. This is how you can ensure you get the best deal for your business.
You may wonder why you would want to spend money on coasters. You probably already have business cards and flyers. Indeed a lot of people reading this will have distributed a lot of cards and flyers at a number of networking events and wondered if they would get a return on their investment.
While business cards allow people to have access to your contact details and flyers are a good way to inform people of your services and upcoming events they are just part of a marketing strategy. There are other options available to you and you need to consider what will work for you.
What tends to work is something you can give away that is inexpensive but also practical. Coasters are ideal for this. They ensure that the sofa does not get stained and they often get moved around the house a lot so that people can ensure surfaces stay clean and they can relax and enjoy their drink.
However there is also the benefit that this is an advert that is in the house almost constantly. For example you may be a plumber. Generally a plumber is called out if there is an emergency. Often in an emergency people do not tend to think rationally and will reach out for the nearest option.
Another reason is because coasters are practical. A bag of promotional candy will look great but once it is empty that bag of candy is getting thrown away. A coaster will be used regularly and will remain in the home for a much longer period of time. Every time people look at it they will be looking at your company!
In order to take full advantage of this you need the best looking product. Before going to a print company check to ensure you have high resolution images of your logo. If not some companies can do redesigns for you. It may be additional investment but a better image can make all the difference in the long term. It is also important before ordering to check a sample before making a big order because a lot of the time companies will not give refunds on errors that are your fault.
You can find numerous print and design companies online. Some will be available near you whereas others will be based purely online. Both have advantages and disadvantages. Local designers will offer more personal service while online companies will tend to be quicker and more convenient. Whatever you decide remember to look for feedback and compare the options available to you. Remember value for money means getting the best price for quality. Make sure they use good quality materials, that the design looks right as well as the best deal in terms of price. This is how you can ensure you get the best deal for your business.
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