Although Yahoo announced they'd be partnering up with an audience verification service several months ago, this service wasn't live until now. However, media buyers in the US now have access to to the metrics that their partner, comScore provides. Yahoo intends to expand the partnership outside of the US in the future.
With the integration of the comScore vCE, the results are going to come in a hurry. A lot of brand advertisers are intrigued by this change and will want to know what it can do for them in terms of profitability. In the end, there is nothing more important than the profit margin that is being presented to these brand advertisers.
Yahoo has had some struggles with ad sales as of late. They believe that this new program will help to revitalize them. They think that there's still a demand for their ad space, and that the problems they've been having are internal in nature.
Yahoo has tried to make a change with their system and this is what has come as a result of this endeavor. Yahoo is looking to continuously making changes in order to remain ahead of their own competitors while helping brand advertisers remain ahead of theirs. It is a win-win situation if there ever was one at the moment.
Yahoo CEO Marissa Mayer thinks that this partnership is going to have a very positive impact on Yahoo's ad business. In recent quarters, Yahoo ads had weaker performance, and she believes that working with comScore will help to make their ad platform more attractive to media buyers.
Many digital ad sellers are now trying to work with comScore so that they can provide media buyers with the kind of metrics that they need. They want to be able to give their buyers audience guarantees, and comScore allows that. It's likely that many companies will be following in Yahoo's footsteps in the future.
With the integration of the comScore vCE, the results are going to come in a hurry. A lot of brand advertisers are intrigued by this change and will want to know what it can do for them in terms of profitability. In the end, there is nothing more important than the profit margin that is being presented to these brand advertisers.
Yahoo has had some struggles with ad sales as of late. They believe that this new program will help to revitalize them. They think that there's still a demand for their ad space, and that the problems they've been having are internal in nature.
Yahoo has tried to make a change with their system and this is what has come as a result of this endeavor. Yahoo is looking to continuously making changes in order to remain ahead of their own competitors while helping brand advertisers remain ahead of theirs. It is a win-win situation if there ever was one at the moment.
Yahoo CEO Marissa Mayer thinks that this partnership is going to have a very positive impact on Yahoo's ad business. In recent quarters, Yahoo ads had weaker performance, and she believes that working with comScore will help to make their ad platform more attractive to media buyers.
Many digital ad sellers are now trying to work with comScore so that they can provide media buyers with the kind of metrics that they need. They want to be able to give their buyers audience guarantees, and comScore allows that. It's likely that many companies will be following in Yahoo's footsteps in the future.
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