This is the question that many marketers have been asking in recent years. To answer the question in simple terms the answer would be yes and no. This is an interesting response which this article will attempt to explain further. Facebook proponents have often pointed out that it has massive targeting options that are simply not available in Google. They argue that you can target by country, state and even zip code just like Google.
Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.
In contrast, Google advertising is designed more toward people who are actively seeking a solution to a problem or issue. This means that keyword based advertising is very effective. In other words, a person will visit the Google search engine with an intent to solve a problem, and in some cases, even buy a product.
When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
You have to decide either on Facebook or Google. If you are having a hard time to decide, then please take the next action step. It is this-we have a Facebook & Google Infographic Advertising Display. Please check it out. I could talk all day about the remarkable qualities that both Facebook & Google both offer. I would say both Facebook & Google have a lot of things that are similar, as well as being unique, yet both are different. Both Facebook & Google have policy issues concerning the privacy of their customers. They have both made changes but still go overboard in what they require. Now to help you in your decision in learning more, I highly recommend for you to get training on PPC before you Advertise on Google Adwords. This will help you. Please take a look at our Google Adwords learning tutorial. WordStream PPC Advisor and its free for you to start today. Learn how PPC can send traffic to your business and convert that traffic. Can Facebook Out-Do Google In Terms Of Targeted Traffic?
Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.
In contrast, Google advertising is designed more toward people who are actively seeking a solution to a problem or issue. This means that keyword based advertising is very effective. In other words, a person will visit the Google search engine with an intent to solve a problem, and in some cases, even buy a product.
When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
You have to decide either on Facebook or Google. If you are having a hard time to decide, then please take the next action step. It is this-we have a Facebook & Google Infographic Advertising Display. Please check it out. I could talk all day about the remarkable qualities that both Facebook & Google both offer. I would say both Facebook & Google have a lot of things that are similar, as well as being unique, yet both are different. Both Facebook & Google have policy issues concerning the privacy of their customers. They have both made changes but still go overboard in what they require. Now to help you in your decision in learning more, I highly recommend for you to get training on PPC before you Advertise on Google Adwords. This will help you. Please take a look at our Google Adwords learning tutorial. WordStream PPC Advisor and its free for you to start today. Learn how PPC can send traffic to your business and convert that traffic. Can Facebook Out-Do Google In Terms Of Targeted Traffic?
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