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Monday, July 28, 2014

Facebook Makes Ads Manager Available On Mobile Devices

By Ayub Farooq


A big boost for Facebook Ads Managers as the company announces its newest development to help publishers manage their campaigns on the go. For campaign managers this gives then full functionality to manage, edit, pause and resume their campaigns via their smart phones or tablets. This means managing your campaign doesn't mean being tied to a desk all day anymore, but can be accomplished on the go, in traffic or waiting in the check out line.

Of course, this doesn't change everything else going on with Facebook ads. There is still a lot of debate about whether or not Facebook ads even still work in this day and age. So many changes have happened internally that some argue that it's not even worth using ads on Facebook.

We're not sure we can blame those sources. Ever since Facebook changed the way your ads and promoted posts become visible on their site, many people have reported that the effectiveness of their ads have dwindled. All while paying much more for the ads to begin with.

But if you're still in the Facebook ads game, then you haven't missed out or lost much. If anything, this is good news for you. With a new mobile way of dealing with your ads, you no longer have to plan your day around managing them.

The app also gives you the possibility to respond to alerts for your campaign. This new tool makes managing your campaign even easier than before since you can control your campaign and review insights while you are on the go. You should download the app and test these new features.

You can make changes to the budget you spend on your ads. You can also change the schedule for your ads. If you notice that a very small number of users are paying attention to your ads at a certain time of the day, change the schedule so that your ads are not displayed at this specific time. The app also gives you the possibility to respond to alerts. This is the ideal tool to manage your campaign while you are on the go. If you do not always have access to a computer, you should definitely download this app.




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