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Thursday, July 11, 2013

Promotional Corporate Gifts Have Many Uses

By Carmella Watts


Promotional corporate gifts are often used as a marketing tool to generate new business. However, they can also be used as a thank you gift for clients or to boost employee morale. They are a great way to promote awareness of a company or a new product. Because they can be ordered in large or small quantities and have a wide range of price points, they are popular with both large and small companies.

These types of giveaways are typically small items that have been printed with a company logo or slogan. Depending on the size of the printable area, these items can even include a call to action or company phone number. Popular promotional items include: pens, mugs, shirts and jackets. However, with advancements in printing capabilities, promotional items can be almost anything you can think of.

Marketing a new product or a company brand is the most common use for this type of gift. However, high-end giveaways, such as a nice shirt or jacket, would be appropriate for thanking a client for their business. They are also great for boosting employee morale.

These products are typically used as for marketing purposed and are given away at tradeshows and other corporate events. Less costly items, such as pens or pencils, are popular in instances where a large volume of traffic is expected. Depending on your goal, the giveaways could be used to simply raise awareness of a company, or to promote a new service or product offering.

Promotional items are a popular way to thank business partners. Higher quality items such as mugs, shirts or jackets are more appropriate in this situation. When given to a business partner, each company's logo could be printed, or the name of the collaborative project could be added.

Boosting employee morale is another great use for this type of gift. They could be given as awards for achieving a certain goal or for reaching a milestone in years of service. Items such as shirts or other wearable merchandise can also be made available for employees to purchase to show company pride.

One of the best things about using custom printed giveaway items in your business is the broad range of price points. This means there is something to fit almost every need. A reliable vendor will be able to show you many options that will suit your needs as well as your budget. Many items can be ordered in bulk if you plan ahead, which typically saves a little on production costs compared to ordering just a few pieces at a time.

Promotional corporate gifts are a great marketing tool that can be used to generate new business. They are also a popular way to thank clients for their business and to boost employee morale. No matter how large or small your company is, by working with a reliable vendor, you are sure to find the perfect promotional item to meet your needs and your budget.




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