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Thursday, January 31, 2019

The Long Island SEO Contrasts Between Page And Domain Authority

By Arthur Williams


If you're looking to become well-versed in SEO, there are many topics that are worth discussing. For example, how much do you know about the terms "page authority" and "domain authority?" You may have heard them a time or two, but are lost when it comes to pinpointing specific details. The following information will highlight the differences between these terms and, more importantly, ensure that your Long Island SEO strategy is successful.

According to reputable authorities on marketing, www.fishbat.com included, page authority refers to a score that determines how well a specific webpage, not the entirety of the site it belongs to, ranks. The higher a page's PA, the higher that it will rank for certain search terms. The terms in question should relate to the content of the page, which goes without saying, or else it doesn't stand a chance of showing up for users.

Domain authority, on the other hand, refers to the reputability or strength of an entire domain, hence the name. When a website possesses a high DA, it will become more prevalent in search engine results. There are a few indicators that determine one's DA, with some taking more time to develop than others. For example, if you have two websites that offer the same type of content, the one that's been around longer is more likely to rank, as age plays a pivotal role in determining rankings.

The differences between page authority and domain authority are apparent, but they are similar in the sense that they can be improved in the same ways. These include, but aren't limited to, high-quality content creation, smart web design, and positive social media activity. With these methods, PA and DA improvements will occur. You will also see a considerable boost to your SEO efforts, rendering them more effective.

Even though both your website's PA and DA are important, you may want to know which one takes higher precedence. From a long-term standpoint, DA is more important, as it encompasses more web pages and is often regarded as a long-term investment. It would make perfect sense to put more focus on this, but to entirely ignore the PA should be an oversight. Both are essential to your SEO efforts, no matter how established your brand is.




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