Ever since Snapchat started the craze known as Stories, it would seem as though every other social media channel would want to copy it. Recently, YouTube did exactly that by unveiling its own service, YouTube Stories. The fact that it took the biggest video streaming company this long to come out with a similar feature may be surprising, but the fact that it's available lends itself to many creative ideas. Here are some important details that those in Long Island advertising can provide.
If you're unfamiliar with Stories, as a whole, it's essentially a format that shows content, photos and videos included, in sequential order. YouTube Stories, as companies such as fishbat will attest, isn't much different. Like other social networks, it offers the ability to add bells and whistles to said content, filters and stickers included. It can be easily accessed on the YouTube mobile app, where a "Create Story" option will be.
It's important to note, though, that YouTube Stories isn't available to all users at this time. Currently, it's only open to eligible content creators that have 10,000 subscribers or more, which means that you may not be able to access it right away. One can make the argument that this is a trial period, where eligible users will be able to test out the feature to see what works or requires improvement. This is where patience from the larger YouTube audience will be needed.
When it comes to specific features of YouTube Stories, there are a few to make note of. First, users will be able to comment on Story posts, which content creators can respond to if they wish. Second, the Stories themselves last for seven days, which is considerably longer than other social media platforms. Given the fact that Snapchat Stories are only up for 24 hours before being deleted, this is a considerable upgrade.
The reveal of YouTube Stories shouldn't come as much of a shock, as it seems like a natural progression for YouTube itself. For the longest time, it has been the largest video streaming service in the world, and its social component makes it a prime candidate for a "Story" format. It may even become more commonplace on YouTube, but this is dependent on its user base. If it doesn't prove to be a hit, YouTube is likely to change course.
If you're unfamiliar with Stories, as a whole, it's essentially a format that shows content, photos and videos included, in sequential order. YouTube Stories, as companies such as fishbat will attest, isn't much different. Like other social networks, it offers the ability to add bells and whistles to said content, filters and stickers included. It can be easily accessed on the YouTube mobile app, where a "Create Story" option will be.
It's important to note, though, that YouTube Stories isn't available to all users at this time. Currently, it's only open to eligible content creators that have 10,000 subscribers or more, which means that you may not be able to access it right away. One can make the argument that this is a trial period, where eligible users will be able to test out the feature to see what works or requires improvement. This is where patience from the larger YouTube audience will be needed.
When it comes to specific features of YouTube Stories, there are a few to make note of. First, users will be able to comment on Story posts, which content creators can respond to if they wish. Second, the Stories themselves last for seven days, which is considerably longer than other social media platforms. Given the fact that Snapchat Stories are only up for 24 hours before being deleted, this is a considerable upgrade.
The reveal of YouTube Stories shouldn't come as much of a shock, as it seems like a natural progression for YouTube itself. For the longest time, it has been the largest video streaming service in the world, and its social component makes it a prime candidate for a "Story" format. It may even become more commonplace on YouTube, but this is dependent on its user base. If it doesn't prove to be a hit, YouTube is likely to change course.
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