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Saturday, October 6, 2018

What Travel Agencies Should Know About Long Island SEO

By Paula Hess


There are many avenues for travel agencies to cover when it comes to digital media. Long Island SEO is among the most important, as it will allow the agencies to get found by more potential clients. If someone is planning a vacation, honeymoon, cruise, or any other type of getaway, they may need some help. For those that are looking to get their agencies found, here are a few useful methods that you may want to take advantage of.

One of the pillars of a solid SEO campaign, according to the likes of fishbat.com, is a strong website. Not only must it be comprised of relevant information related to your services, but it must be responsive. What this means is that if someone visits your travel agency's website on their computer at home, they should be able to easily access it on their smartphone as well. Failure to keep this in mind will hurt your rankings in the long term.

Next, let's discuss content creation, which can make your website rank even better. Most websites, regardless of the industries they're tied to, have blog sections that allow published work to be displayed. This can benefit travel agencies as well, provided the right work is being created. You may be surprised by how well a blog post discussing the hottest vacation spots of the year, for example, can perform for a travel agency.

Finally, be mindful of the links that you can create. While it's entirely possible, not to mention recommended, that you link to yourself on your own travel website, external sources should be considered as well. There is a bevy of third-party publications that allow independent writers to publish their own work, provided it fits with their guidelines. By taking the time to create a diverse link portfolio, your company's SEO will benefit.

As you can see, there is much for travel agencies to know when it comes to search engine optimization. Ranking online may seem like a challenge, especially as the rules of SEO seem to change on a regular basis, but don't let this deter you. As time goes on and the effort is put in, you will find yourself developing more of a presence online. Ergo, your chances of attracting new clients will be that much greater.




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