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Thursday, January 25, 2018

Why Content Marketing Matters To Long Island SEO Agencies

By Rob Sutter


Content marketing, for those not in the know, is a type of marketing that focuses on content to drive attention and engagement alike. While this method often relates to written content, virtually anything can be used to fulfill the same purpose. With that said, content marketing holds a tremendous amount of importance, especially to advertising and Long Island SEO agencies alike. Here are a few reasons why this form of marketing matters so much.

Content marketing is important, but what many people don't know is that it encompasses various types of content as well. Long Island SEO agencies know that written work like press releases and blog posts hold weight, but they aren't the only examples. Audio and visual examples like podcasts and YouTube videos fall under this umbrella, too. They have to be well-made, though, which is where efforts from reputable authorities like fishbat.com come into play.

Content marketing is fruitless without a content management system, and there are quite a few names that fall under this umbrella. Joomla, TextPattern and WordPress are just a couple of examples, but they all fulfill relatively the same purposes. Instead of a business owner having to post updates each day, a CMS can take care of the dissemination for them. Instead of a manual process, content marketing becomes more automatic, not to mention stress-free.

For those that are curious about the impact of content marketing, as they say, the proof is in the puddle. One of the best examples is Denny's, which has its own Tumblr account. Instead of the account in question being used solely to push products, it functions like a normal account, interacting with other users. It has also responded to said users in funny ways, drawing more attention to it as well. Denny's social media expertise is definitely something to behold.

To say that content marketing is invaluable would be an understatement, but only when it's implemented properly. Anyone that understands Long Island SEO will tell you that these services, when examined across various firms, aren't the same. As a result, it's in a business owner's best interest to research which companies provide the best results. This goes for any service you can think of, and it's safe to say that content marketing is included in the discussion as well.




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