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Friday, September 12, 2014

Tips To Help You Understand Social Media Marketing

By Ericka Rosenzweig


Social media marketing today is one of the tops methods people use to promote their business online. Business owners are not always aware of the best ways to plan a campaign, target an appropriate audience, or make the best use of the budget they have for marketing. The tips in this article will give you a good start in making use of social media marketing.

Twitter might be a good way to get more attention for your business. If your business develops an effective Twitter-based strategy, you could possibly gain exposure from hundreds, or thousands, of potential customers. Taking a few days to learn about Twitter-specific functionality such as hashtags, keywords, and the API can really pay off. Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.

Try using YouTube as part of the marketing you use for social media, to help attract specific viewers to your website. YouTube users are generally better leads because they have generally already seen a video you have posted, and won't click on your links unless they like what they see. Having visitors to your site who know about your products can help increase your sales.

When posting from your social media accounts, you should strive to come across as humble and approachable. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. Never express the opinion that you are more important or powerful than your customers and followers. They are the key to your business's success.

Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.

Try using linking applications on Twitter to post to your other social media profiles at the same time. These linking applications are a huge time saver. When you post a message on Twitter, it will automatically post the same message on your Facebook, YouTube, and Google+ profiles, so you don't have to sign into all of them to post the same content.

You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you.

It should now be obvious, social media is an essential marketing tool for any business. They make it easy to stay in touch with your customers and appeal to a broader pool of people while boosting the visibility of your business and its products. Get out there and discover the benefits of social media marketing for your business.




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