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Thursday, February 21, 2019

Long Island Advertising: The Do's And Don'ts Of Creating Apps

By Arthur Williams


To say that technology has grown over the past several years would be an understatement. For evidence of this, all you have to do is look at smartphones, which are home to a number of intuitive, useful apps. The developers behind these programs follow certain rules and guidelines so that they perform at high levels. Here are some do's and don'ts that those in Long Island advertising can provide so that the best results are seen.

One of the ways to develop solid mobile apps is with a focus on simplicity. It's important to remember that you're designing programs that are meant to be used by anyone, regardless of their level of expertise in the world of technology. Your apps should be just as accessible to tech-savvy individuals as those that aren't familiar with said technology. Simplicity is key in getting your app onto as many devices as possible.

It's also worth noting the importance of security, which is another area where mobile apps thrive. If someone uses your app, and they feel like it's not safe to proceed, it won't be able to perform at the level you'd like. This is one of the reasons why routine updates matter. Not only do they help with the performance of your app, but they can be used to make your program more secure, no matter what type of information is being shared.

Now let's discuss some of the things to avoid in creating mobile apps, starting with a lack of smart branding. One of the rules of creating apps for companies is to stay on brand, from color choices to font styles, as these should reflect the companies in question. This logic is no different from other promotional tools, including online brochures and websites. When everything related to a business is on brand, overall performance will increase.

Another aspect to avoid is the creation of small buttons or prompts on your app's interface. After all, you're designing programs that are meant to be accessed with human hands, rather than mouse cursors, which means that the aforementioned buttons and prompts should be sized accordingly. Are yours able to be easily tapped or swiped? If not, you may want to resize them so that they become more accessible.




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