There are certain expectations that users have when they visit company websites. They want to find useful information, purchase products, or simply learn about the brand they've been presented with. Your website matters, which anyone that works in Long Island SEO can attest, but your landing page can make the biggest difference. If you believe your landing page has everything, here are 4 things that you may not have known were missing.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Another landing page quality to make note of is simplicity. How easy is this page to navigate? Can the average user land on this page and go to their desired page with little difficulty? Anyone that works in Long Island SEO will tell you that the easier a website is to use, the better it will perform. Not only is this true for search engine rankings, but virtually any aspect you can think of when it comes to online business.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
If you want your landing page to perform at the highest level, though, a call-to-action is needed. The goal of a CTA is to encourage users to carry out desired responses, whether it's purchasing a product, signing up for a newsletter, requesting more information through a contact form, or what have you. Every business is unique, in this regard, but rest assured that this particular trait will be able to elicit greater engagement in the long term.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Another landing page quality to make note of is simplicity. How easy is this page to navigate? Can the average user land on this page and go to their desired page with little difficulty? Anyone that works in Long Island SEO will tell you that the easier a website is to use, the better it will perform. Not only is this true for search engine rankings, but virtually any aspect you can think of when it comes to online business.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
If you want your landing page to perform at the highest level, though, a call-to-action is needed. The goal of a CTA is to encourage users to carry out desired responses, whether it's purchasing a product, signing up for a newsletter, requesting more information through a contact form, or what have you. Every business is unique, in this regard, but rest assured that this particular trait will be able to elicit greater engagement in the long term.
About the Author:
Would you like to learn more regarding SEO and web design? If so, go to fishbat for further insight.
No comments:
Post a Comment