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Monday, June 8, 2015

Choosing A Suitable Custom Trade Show Exhibit Design For Your Company

By Elaine Guthrie


Conventions can tap the target markets attention if executed properly. This can promote awareness that one can convert into leads or sales. Finding the appropriate custom trade show exhibit design is ideal to achieve such result. Assign a team or outsource such task to make sure that every detail is met. Do this at least a month before the actual event to avoid disappointment.

Know your clients to determine what approach you should use for the effort. Play with their curiosity to trigger their interest. Conduct random surveys to collect such data. Use the results in planning and composing the final layout. Incorporate these facts with the theme of your stall to get a good first impression.

Budget plays an important role in securing an effective display. However this should not compromise quality. It should still be functional and flexible despite unexpected turns. Shop around online or simply visit showrooms for good deals. Ask for recommendations if needed. Compare at least two options before executing any plans.

Space is irrelevant to success. You can achieve a satisfying result in minimal space with the use of creative decorating. Every inch can be utilized with the use of store bought display holders but still get good leads after the event. Securing enough space for marketing materials and clients will enable employees to provide efficient and fast service.

Do not turn your booth into a circus. Keep it clean and simple. Make use of striking but enlightening banners to connect with your clients. Have leaflets ready for display and distribution. Use commercial brochure holders or assign personnel to give it away. Consider giveaways but do not spend too much on these items. Audiovisuals such as television and computers can be handy but check with the coordinators if they would allow it.

Have the habit of preparing a contingency plan. The success of the exhibit will vary on the satisfaction of your guests. Technical malfunction may occur during the event thus having an alternative approach is highly recommended to avoid clients from feeling burdened or annoyed. Always bring extra materials or equipment to reinforce your employees.

Choose a local provider if you need to outsource this effort. Note how their previous clients rate them in terms of efficiency and customer service. Browsing their websites is convenient but it may not be enough to address some hesitations and concerns. Discuss business with them personally to ensure you thoroughly understand their policies. This will also give you a good idea how attentive they are in handling your requests.

Pay attention to the amount of time they provide in delivering, setting up and dismantling the whole equipment. Note how much it cost to obtain a good service. You may need to ask how much they charge for additional requests. They should also be prompt in providing assistance in case the equipment malfunctions. They should also be flexible to any last minute adjustments. Anything can happen thus they should always have some back up.




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