Arguably the most popular Disney movie in the past number of years has to be "Frozen." It's a name that just about everyone has heard of, even if they don't like Disney films in general, and its appeal is startling to say the least. As of late, it's been announced that a sequel will be released, which had to have been a given with the first film's commercial success. If an online marketing company were to be brought on, though, I think that greater success can be had.
"Frozen 2" will not reach screens, around the world, until 2018. As a result, I think that this gives potential viewers ample time to discuss possible storyline rumors and new additions to the cast as well. The original "Frozen" has been viewed as a success from a storytelling standpoint, as far as Disney films are concerned, meaning that the sequel has large shoes to fill. For the sake of this piece, though, I'd like to discuss the potential marketing endeavors that could be carried out en route to said sequel.
One of the reasons why the original "Frozen" earned so much success was due to the advertising Disney put into the project. Several months after the first movie came out, one could step into any retail outlet and see a sizable degree of Frozen merchandise in aisles. The reason for this is simple: it sells. When a brand has so much weight to it, one can easily see how a company could produce more merchandise. As far as the digital side of things go, though, matters are considerably different.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
The question must be asked: can "Frozen 2" reach a high level of success? While it remains to be seen if it'll trump the first movie, in terms of sales and overall quality, I have to believe that it'll gain tremendous traction based on the name alone. "Frozen" has become something of a cash cow for Disney, so why shouldn't the sequel make money as well? Provided it is made well, which shouldn't be a problem, I'm sure that "Frozen 2's" enjoyment will be matched by its advertising push.
"Frozen 2" will not reach screens, around the world, until 2018. As a result, I think that this gives potential viewers ample time to discuss possible storyline rumors and new additions to the cast as well. The original "Frozen" has been viewed as a success from a storytelling standpoint, as far as Disney films are concerned, meaning that the sequel has large shoes to fill. For the sake of this piece, though, I'd like to discuss the potential marketing endeavors that could be carried out en route to said sequel.
One of the reasons why the original "Frozen" earned so much success was due to the advertising Disney put into the project. Several months after the first movie came out, one could step into any retail outlet and see a sizable degree of Frozen merchandise in aisles. The reason for this is simple: it sells. When a brand has so much weight to it, one can easily see how a company could produce more merchandise. As far as the digital side of things go, though, matters are considerably different.
According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.
The question must be asked: can "Frozen 2" reach a high level of success? While it remains to be seen if it'll trump the first movie, in terms of sales and overall quality, I have to believe that it'll gain tremendous traction based on the name alone. "Frozen" has become something of a cash cow for Disney, so why shouldn't the sequel make money as well? Provided it is made well, which shouldn't be a problem, I'm sure that "Frozen 2's" enjoyment will be matched by its advertising push.
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