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Wednesday, January 14, 2015

How To Use A High Converting Video Sales Letter To Promote Your Product

By Jashua Moses


There was a great deal of logic behind the decision Google made to purchase YouTube for over $1 billion. A number of people had a hard time figuring out why they would invest such a large amount of money in such a new company. Yet Google saw what no one else at the time did.



Every single second of every day, thousands and thousands of minutes worth of video are viewed. Depending on what kind of video you post, it has the potential of going viral. This can drive a substantial amount of traffic to your offers and websites.

But for a sales page, you need to create a not just viral video, but one that's motivating, making people want to buy. Here's an overview of the things you need to do in order to create a highly converting sales letter that will allow you to sell a greater number of products every day.

The very first step of the process is to comprehend the benefits your product brings, and then be able to state those clearly in the video. While there are some people who are interested in the product's features, what the product will do for them is far more interesting and exciting. A number of people don't enjoy reading sales letters, especially the longer ones. It doesn't even matter if the letter is written by a top quality writer.

Video is capable of using sounds, imagry, and can connect with sensory perceptions in a manner that a simple sales letter is unable to match.Thus, when you set out your video for your sales letter, it should match up with what you've written on your sales page. You should also use a professional speaker to get across the information, as well as using upbeat music in the background.

It does seem like a great deal of work, but it's not actually that difficult to do. You can use software like Camtasia, and that will help you create a professional video. If you can also manage to get a professional voiceover, it will greatly increase the amount of sales your product gets.




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