It's no secret that one of the toughest aspects to manage online is Search Engine Optimization (SEO). Algorithms and systems are being updated constantly, which has changes how well your page ranks for each search engine. If you want to stay on top, then it's important to understand rising trends and methods to improve your SEO ranking.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Some websites have been penalized because they took the wrong direction and just threw up lots of links from dubious sources.
Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
Now with the advent of Panda and Penguin there is some real teeth in the process, and it is forcing people to focus more on the delivery of good content. You are going to have to build an audience and a following and develop trust with that audience to continue maintaining a ranking.
Conversion Rate Optimization - Don't overlook this! An important aspect of selling products and services online is providing your visitors with unique and compelling content, and also directing them to an effective sales funnel.
Some websites have been penalized because they took the wrong direction and just threw up lots of links from dubious sources.
Google + will continue to play a role in SEO.. Google+ is quickly becoming a competitor for both Facebook and Twitter, despite a few initial problems. Google+'s integration of features like Author Rank, indicates this social media channel will become more important. Organic search marketing has become even more important, most sales seem to come form organic search results. Humanized ranking will become more relevant. Google has recently announced they will be using social media to help ensure page result relevancy. This means that press releases, blogs, social media, and fresh content are becoming more important.
To get to the crux of the matter, all of the factors that go into ranking web pages rely upon trust, quality, and authority. This is really what Google has set out to do in the first place, is to give the searcher what he or she is really looking for. Up to now, there has been an unwritten (and written) strategy to "trick" Google into ranking our site.
Now with the advent of Panda and Penguin there is some real teeth in the process, and it is forcing people to focus more on the delivery of good content. You are going to have to build an audience and a following and develop trust with that audience to continue maintaining a ranking.
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