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Saturday, December 7, 2013

Trailer Graphics & Ads During The Holidays

By Rob Sutter


The idea of trailer graphics is tremendous when you are talking about simple yet effective advertising. These visuals can prove to be some of the most striking if they are done by some of the best authorities that can be imagined. That being said, what are some of the greatest marketing methods that have come about during the holiday seasons as we find ourselves well within it? This is something that should be taken into account, the idea of Lego included in one of the greatest of ways.

The Drum posted an article on the matter, saying that Lego has been able to launch a pre-Christmas ad in order to appeal to families. This would be done in order to, according to the written piece, "bring fathers and sons together." It is not hard to see why on the onset, especially considering that Lego blocks are the types of toys that appeal more to a male demographic than a female one. The way that the commercial is presented is a surprisingly effective measure.

"Let's Build" was the name of the commercial was created by the Amsterdam-located We Are Pi. There was a strong emphasis on the idea of emotion, which probably goes without saying considering that this is more of a family commercial. Simply put, it showed a young boy playing with his father, the two of them engaged in the building of Lego blocks. It was effective for what it is and it did not need anything more in order to be seen as an impactful attempt to appeal to families.

The act of advertising should not be complicated, whether you are looking at TV commercials or the wraps that are created by various authorities, JMR Graphics. Keep in mind that trailer graphics, while effective in their own right, are not exactly the types of items which have to be overly complicated. In fact, the creation process is one in which simplicity is looked at highly. This, in turn, helps to make designs in general become more aesthetically pleasing, as if not to overwhelm anyone's eyesight.

Trailer graphics, for the most part, understand that simplicity is what is required in order for the best images to come to the surface. Simplicity is where it's at with these designs and perhaps this is very idea that has been able to help Lego with his story. It goes without saying that this is one of the most renowned brands from the youth of many children. The fact that they have grown up and can share Legos with their children is sentimental and it helped this commercial that much more.




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