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Friday, October 11, 2013

Is Video Marketing For Your Business?

By Meagan Smith


Videos are taking over the internet, these days most internet marketers and big companies are using online video services like YouTube to connect with their target audience and build huge followings. If you are not using videos to generate more traffic, leads and sales then you need to read this article and learn the many benefits of video marketing.

If you want to promote a product, create a video to demonstrate it. Try to give a demo on how to use the product and shows it is a good light. Seeing it at work is a great sales booster. Keep your videos focused on a single topic. When you don't prepare it is easy to chase rabbits. Before you film, take a few minutes to create a brief checklist of what you must cover in the video. By staying on topic, your videos will be more concise.

Your content needs to be interesting. It should be entertaining and/or newsworthy, not just a sales pitch for your product. Everyone is looking for useful information, not a simple commercial. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic in the long run.

Remember to offer a mailing list opt-in option for more information . Your viewers may wish to sign your mailing list so that they can receive additional information on your video topic. This is an ideal time to use your sales pitch and build a targeted email list.

As you have seen, it is not that hard to get started with video marketing. The thing you must do is get as much knowledge about it as you can. You will then be sure that you will have an effective video marketing campaign. Now, get busy!




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