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Tuesday, August 13, 2013

Low-Budgeted Marketing Techniques

By David Belling


In a business plan, heads should be able to compose a layout which will be the foundation of how things will be going in a business. Everything should be planned carefully from the launching, expanding the customer base, to maintenance and implementation of different growth strategies. This points out on allotting enough funds on different sectors of the business including marketing. The cost depends on the marketing strategies that you are going to use for the business that you will implement and most of them are very expensive. A minute of a TV ad in primetime may cost thousands up to millions of U.S. dollars. If you are starting a small business and you don't have the funds to do these kinds of advertisement, there are many options that you can choose from and some of the effective marketing methods nowadays can be obtained for free.

Free Online Marketing

Internet has been a very versatile innovation and is proven to bring comfort to lives of different people. Business operations are becoming more powerful and a various kinds of business methods here are really cost-effective and sometimes effective even it's for free. Yes some can be done for free and like you, many have though that this could never happen. One good example is by marketing though the social media networking sites such as Twitter, Hi-5, MySpace, Multiply and the busiest and most crowded of all, Facebook. You can start by creating an account, completing your profile and getting some fans and followers. Link your bank accounts to your PayPal account and be ready for a whole lot of packaging, sales monitoring and shipping of products. Engage with different social media activities, interact and run some promos to maintain and build your customer base.

Creating a website costs some money but in some cases, some companies will let you have your website for free in exchange of letting them post their ads on your site. This might sound a good deal for most businessmen since you won't go to the hassle of maintaining your account by paying the monthly bills. Try contacting one of the webhosts and see if you can get that deal. Aside from this, take advantage of free online ads sites such as Google Places and Craigslist. Writing some articles or blogging will help you describe your business or just refer readers to your official Facebook page or website. Newsletter can also be for free for as long as you are keeping a list of customer emails. This can be done by just manually sending a bulk statement.

Marketing for Free without the Internet

If you don't have access to the internet, there are other ways that you can market your small business for free. These methods may not be enough to pull a huge amount of buyers but it is sure to be for free. A press release is one of those ways where you can make public announcements about your business for free. Though it doesn't guarantee that your announcements will be posted, it is still worth to give it a try. If the local media had published it in paper or email, this will be enough for your business to gain publicity.

Being an active member of the community will also be helpful on gaining publicity for your business. You can teach about entrepreneurship, how people can start a shop and tell stories about your small business. You can also conduct a presentation and use your business as an example. You can also ask for the assistance of the Chamber of Commerce. They are an organization which provides assistance to small and local businesses in different parts of the country. They conduct different events wherein you can introduce your business and increase your entrepreneurial skills that you can use in the future.




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