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Friday, August 16, 2013

Can Companies Benefit Freely From Social Media Networking?

By Rob Sutter


There's a lot that can be said about social media networking, especially when it relates to a number of businesses. Away from work, I am an avid gamer and I pride myself on keeping up with all of the news that comes down the pipeline. This goes for just about any company in the world but my focus, as of now, will remain on Nintendo for the time being. The reason for this is because there seems to have been one recent story that has sparked the attention of many.

Masahiro Sakurai, who has been behind Super Smash Bros. since the beginning, said that the latest entry in the series would not have cutscenes or even a full-fledged story mode. This choice baffled a number of people, to say the least, but he basically said that he did not want the experience to be hampered by anyone. With clips being uploaded onto YouTube rather quickly, it seemed like he didn't want the first impressions to become ruined. This was not exactly a popular decision, as you could imagine.

Some fans believed that Sakurai used this excuse for the sake of laziness. If there wasn't such a story mode to speak of, then a lesser amount of manpower as well as financial resources would be needed in order to complete the project. Other fans thought that this was done in order to make room for other features, such as a bigger roster of fighters or tighter controls. If this is the case, then it's easier to forgive such an omission but nothing is for certain.

Video games, as well as other forms of media, can benefit greatly from the idea of free advertising. The fact that Nintendo is seemingly stripping themselves of that is a tad boggling and it's a situation that deserves the focus of such companies as fishbat, too. Social media networking is integral for any major company, so why is Nintendo ignoring this obviously imperative factor? If you're looking for any semblance of sense on the matter, it is very difficult to find any of it here.

Nonetheless, Nintendo's recent example is one of those which should not be followed. It has done much more to harm the image of one of the biggest gaming moguls as opposed to help it. I believe that the game is still going to sell amazingly despite this piece of news just by the brand alone. The Smash series has done well in gaining copious amounts of fans and I don't think that they are ever going to turn down the opportunity to play the latest installment in the series.




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