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Friday, August 16, 2013

A Seller's Guide To Marketing Apparel Online

By Joe Smith


Having your own online clothing business has a lot of pros like flexibility and working from home, however without a proper business plan in place it won't be profitable. Our article below lists tips and tricks to take into consideration when setting up your business plans to make sure you're profitable.

There is a foolproof formula for listing your apparel. Make sure to bundle the cost of packing and delivery to the market value of the apparel product but don't add anything else. By padding the price too much you won't be able to remain competitive.

When sending newsletters out to potential customers make sure to include your website address and social media links. This is so new customers can find your website and start shopping on it. New customers means extra sales.

It will not cost you a dime to have your website appear in several of the systems available for searching online. There is a set of criteria for appearing in the search systems. You will be visible in searches if your store meets the set criteria. Traffic will increase by appearing in these results.

Keep the design simple and clean. Provide your visitors with information, or path to the information or resources you know they are looking for. Include business phone numbers on every page of your site. Incorporate Trust icons like awards and associations, testimonials and reviews to build trust with your website visitors and customers.

Design your site in such a way that it has a wow effect on your visitors. The first impression that visitors get will determine whether they will stick around long enough to make a purchase or not. The site should be eye catching and intriguing enough to hold the attention of your visitors.

Add a group sharing network where people can just chat. Free webinars or guest postings that offer how-to suggestions will attract more visitors. Give the group a name that will attract people with similar interests. Ask them to spread the word to their family and friends.

There are two types of marketing techniques, formal and informal marketing. Formal marketing applies to language used when speaking with other organizations or businesses for partnership or support. Informal marketing applies to word of mouth and social media scenarios where less formal language is common.

Navigation of your site is the key to keeping your customers. Due to the number of competitive sites online, customers will exit your site whenever they end up with a deadline and most of them will never return. So keep the navigation simple and make sure that all the links are working and leads to the correct places.

Educate yourself on the rules and regulations of hosting an online apparel store. You need to familiarize yourself with the law of contract and suitability standards so you can be successful and not be penalized for negligible actions.




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